IndiaLends is looking for a Social Media Manager to join our team in Gurgaon. You will be responsible for developing and executing creative strategies to increase engagement and promote our brand across multiple social media platforms.
Location: Gurgaon, Haryana
About IndiaLends :
IndiaLends is a financial technology start-up based in Delhi-NCR. The company was founded by former UK’s Capital One banker Gaurav Chopra who has more than 15 years of domain expertise in driving innovation in digital finance, credit analytics and mobile payments in the Indian and global markets. We aim to makefinancial products affordable and easily accessible to the person when needs financial assistance at the most. Our team is equipped with experiencedand qualified finance professionals associated from the top-notch institutions such as IIT, LBS, IIM, Stephen's, LSE, and various global banks.
Roles & Responsibilities
About The Role:
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digitaltechnologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Key Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, reels, stories, etc.)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements:
- Location: Gurugram, Haryana, India
- CTC 10 - 12 lacs
- Proven work experience of 2-3 years as a Social media manager for a D2C Brand
- Ability to manage creative teams of designers, content writers, and marketers
- Hands on experience in content management
- Excellent communication and copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of different social channels and their USP for brand communication
- Analytical and multitasking skills
- Mode of Work- 5 Days work from Office
- Must be From E-Commerce, Edtech, Enterprise / SaaS, Fintech / Payments industry
