D2C Expert - E-Commerce Head

Join the e-commerce revolution in Mumbai! Ikaria is hiring a skilled D2C Expert/E-Commerce Head. Apply now for the opportunity to lead and grow online businesses with cutting-edge strategies and expertise.

Location: Mumbai

About Company: Ikaria Wellness Private Limited

Company Profile: Ikaria is an innovative health and wellness consumer startup, grounded in technology, with a mission to Make a healthier happier world. Our brand, Nyumi focuses on everyday wellness for women through five daily essentials: hair, skin, sleep, immunity and UTI. Formulated by health experts in Germany and India, Nyumi blends the best of Indian and Western sciences to bridge nutritional gaps in a woman s diet. Through superior formulations, cleaner ingredients, and higher transparency, Nyumi aims to disrupt the traditional nutraceuticals market.

About the founder: Ananya Kejriwal is an experienced product lead with a passion to bring design thinking and technology to consumer products. She has worked in technology and wellness at Microsoft and Headspace in the US across Product Management and Business Operations. Ananya has an MBA from Harvard Business School and a BS in Engineering from Olin College of Engineering in Materials Sciences and Design Thinking.

Job Description:

D2C Expert / E Commerce Head

  • Lead the evolution of Legacy s D2C business from product ideation to set-up, marketing execution and post-analysis
  • Oversee existing storefronts to ensure appropriate branding, product-mix and pricing
  • Collaborate closely with digital team to ensure we are maximizing CRM and D2C opportunities
  • Planning and execution of an e-commerce strategy, working cross functionally with sales, marketing, finance, operations and IT teams.
  • Lead the building of a e-commerce business
  • D2C lead and digital media specialist implement & optimise the D2C media strategy, including SEO
  • Design and implement the Direct-to-Consumer, E Commerce Strategy.
  • Lead the growth of D2C e-commerce verticals
  • Responsible for managing the overall P&L of D2C e-commerce, Marketplace channels
  • Lead on all digital and direct channel activity
  • Professional proven track in consumer business for a professional with exp of consumer brand businesses and building digital first brand someone who is entrepreneur who is keen to build Digital brand, business head to start business of Digital.
  • Experience of brand building, ecommerce and D2C is a must; wherein at-least experience in one function must be strong
  • Develop and oversee overall Performance Marketing Strategy and growth on the website.
  • Professionals with entrepreneurial bent of mind specific skills, such as digital first brand, technology, people process, and scaling up. Professionals who have worked with established companies with successful track record of digital first brands in new categories - who have also exposure of working with startups or who have their own startups.
  • Extensive D2C customer acquisition experience in high growth online businesses
  • Develop customer acquisition strategies that drive awareness, traffic and conversion, including: search, display, retargeting, social, influencer, affiliate and PR to support growth plans and key initiatives in partnership with the Marketing team
  • Enable eCommerce capabilities by championing the D2C and B2B product roadmaps working closely with IT, Marketing, Sales and Supply Chain
  • Work closely with Marketing and third party agencies on the development of content for promotions and on-site engagement, including optimization to drive visits and sales


  • Location: Mumbai
  • Ctc 8 - 30 lacs
  • 5+ years of direct response and e-commerce experience in an integrated, multi-channel marketing environment
  • B.Tech / MBAs from reputed institutes
  • Experience with young / new age start-ups in CPG space
  • Desire and ability to work cross functionally and translate strategies into business use cases to deliver sophisticated eCommerce projects
  • Ikaria is 5 days working 
  • Look for candidates from Mumbai location only
  • Candidates From Desire and ability to work cross functionally and translate strategies into business use cases to deliver sophisticated eCommerce projects

Company to target only as below: 
Be BodyWise (Mosaic Wellness), Wellbeing Nutrition (Nutritionalab Pvt. Ltd.)  and Power Gummies (Aesthetic Nutrition Pvt. Ltd.), Oziva, Man Matters, Plix, Traya, Cosmix, Healthkart, Purna, Carbamide Forte, What’s Up Beauty, By Nature, Kapiva, Cureveda, Gynoveda, Healthkart, The Man Company, Raw Pressery, Mccaffeine, Nua, Wow Skin Science, Mamaearth, Sugar Cosmetics, Nykaa, Plum Goodness, myGlamm, boAt, Whole Truth, YogaBar.

NOTE: Candidate must be from Companies only mentioned above

NOTE: Before Applying You MUST have all the skills Highlighted Above

TO APPLY Type "D2C Expert - E-Commerce Head Ikaria Mumbai 8088Whatsapp on 7717328074 0r CLICK_TO_WHATSAPP

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