CRM Manager

 We are looking CRM Manager with 4+ years of experience working in eCommerce, retention and CRM marketing, including content building, advanced segmentation, A/B testing, and campaign automation, We need B2C exp only, 

Location: Mumbai

Company Name: Ikaria Wellness Private Limited.


Company Profile: Ikaria is an innovative health and wellness consumer startup, grounded in technology, with a mission to Make a healthier happier world. Our brand, Nyumi focuses on everyday wellness for women through five daily essentials: hair, skin, sleep, immunity and UTI. Formulated by health experts in Germany and India, Nyumi blends the best of Indian and Western sciences to bridge nutritional gaps in a womanâ??s diet. Through superior formulations, cleaner ingredients, and higher transparency, Nyumi aims to disrupt the traditional nutraceuticals market.


  • Ctc 8 - 14 Lakh
  • 4+ years of experience working in eCommerce, retention and CRM marketing, including content building, advanced segmentation, A/B testing, and campaign automation
  • We need B2C exp only
  • Proven ability to grow revenue through retention channels and drive customer acquisition engagement, and revenue with personalized and thoughtful marketing programs
  • Deep understanding of Email & SMS marketing. Experience working with WebEngage is a plus
  • Experience in web development with strong knowledge of coding HTML and CSS is preferred.
  • You are an analytical, data-driven thinker who can translate complex datasets into actionable insights.
  • You are target driven, and have relentless drive to optimize and improve metrics
  • You are comfortable with Google Analytics and data tools.
  • You are a Self starter, capable of working in a  fast-paced, lean D2C startup without full guidance
  • You’re excited about our mission and making an impact at Nyumi

Role: Retention Marketing Manager/ Email Marketing Manager / CRM Manager

Nyumi is looking for a data-driven Retention Marketing Manager to lead segmentation, lifecycle marketing, and analysis across channels. The ideal candidate has a background in Email, SMS, Referral and Loyalty. As an early growth hire, this person will have the freedom to own initiatives and flexibility to test new tactics. Critically, this person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow.

Key Responsibilities:

  • Strategize and drive customer lifecycle retention campaigns to acquire new leads, generate customer conversion, drive repeat purchases, and increase lifetime value of customers.
  • Build cross-channel communication strategies across channels,  including email, SMS, referral, loyalty and push channels.
  • Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
  • Execute day to day operations of all upcoming and scheduled retention campaigns.
  • Improve CRM program performance and conversion rates through A/B testing and rapid innovation.
  • Identify, analyse segment and build specific customer cohorts and strategies to increase purchase frequency, drive cross-category purchases and strengthen ROI. Measure and analyze health of various customer cohorts over time.
  • Build Nyumi’s referral and loyalty program to support new customer acquisition and retention.
  • Track, measure & analyze campaign performance to drive consumer insights and optimize campaigns
  • Partner with cross-functional teams including design, brand and product to continuously evolve retention strategy
  • Leverage approved creative content to Make newsletters using HTM and inline  CSS
  • Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing

NOTE: Before Applying You MUST have all the skills Highlighted Above

TO APPLY Type "CRM Manager Mumbai Ikaria 7114" Whatsapp on 7717328074 0r CLICK_TO_WHATSAPP

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